Shoot Me Now! Haul Videos and thanks for Opt In Media

This is one of those reasons I appreciate the "Opt in" nature of social media.

Say hello to the Haul Video. If you don't know what I'm talking about, Mitch Joel has an excellent explanation.

"The concept of sharing everything you just bought at the mall (including intricate design details and even the price you paid) has become a fascinating, new and growing online trend. They're called "haul" videos, and YouTube is currently tracking close to 150,000 of them."

Yup, it's the next generation of "Unboxing" videos, and retailers must be creaming their pants with commercial excitement.

I think I'll pass.

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Toyota to "Digg" Out of Communications Disaster

Toyota has seen better days. The car maker has recalled over 8 million vehicles in the past two months, leaving millions of owners wondering what the company is doing to make things right. 

The company isn't sitting idly by, in fact Toyota's approach to Crisis Communications is truly innovative.

To get their message across, Toyota has turned to Digg.com's unique advertising platform to reach consumers.

The content ad, seen above, points to a micro site, complete with a Digg News Feed titled "About the Recall" along with a variety of videos explaining what the company is doing to make things right for their customers. 

You can see the Toyota Recall micro site here

What's interesting is the response from the Digg community. The Digg platform costs advertisers less, the more digg's the sponsored content gets and Toyota has over 700 diggs.

Toyota's innovative use of digg and video content in crisis communications is impressive, and the online community (on digg.com at least) seems to appreciate the approach. Keep an eye out for other companies to follow Toyota's lead.

What's new I guess.

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The bandwidth-sync correlation that's worth thinking about. Plus a great example from @gapingvoid

Interesting way to visually describe the current communications options we have available to us.

While seth writes about these tools/mediums individually, it's the power of combining them that really rocks.

Pair a Low Bandwidth/Sychronized tool, such as twitter, with an high bandwidth Asynchronous tool like a ART and we've got a real winner.

Check out what Hugh is doing with it: Evil Plans

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Evolution of a Revolution: Visualizing Millions of Iran Tweets + thoughts on our Real Time world.

How does an Internet junkie, news organization, or political operative monitor rapidly evolving real-time events, from the crucial details to the bigger picture? More importantly, how can a data stream be turned into real-time action, reaching the people who need it, when they need it, and in a form they can easily digest?

 

In this real time, all the time world, sometimes the importance of certain things drift out of our consciousness as fast as they drift out of our news feeds.

#iranelection ( the use of twitter to rally, communicate and break news about the recent election issues is Iran) is one such instant. It will go down in history as one of the turning points in the way humans connect and communicate.

Brave individuals (thousands of them) used twitter to bring us live action, from the streets of Iran. Something that CNN, BBC or any other network could not do. It created a world wide uprising, something that I'm sure has struck the fear of the crowd into most governments around the world (be they legitimate or not) ... even the Whitehouse has blocked twitter on it's computers.

The point here isn't that Twitter is Awesome, though I think it is, but rather that control of the communications tide has changed hands. Out of the few, into the masses.

Regardless of the tools used, twitter, facebook, the internet in general, has altered the way "we" communicate, and I LOVE that.

That being said, it's new, it's imperfect (spam!) and it's still not reached the majority of connected people on the planet.

Though that seems like more of an opportunity than a fault.

 

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