Toyota has seen better days. The car maker has recalled over 8 million vehicles in the past two months, leaving millions of owners wondering what the company is doing to make things right.
The company isn't sitting idly by, in fact Toyota's approach to Crisis Communications is truly innovative.To get their message across, Toyota has turned to Digg.com's unique advertising platform to reach consumers. The content ad, seen above, points to a micro site, complete with a Digg News Feed titled "About the Recall" along with a variety of videos explaining what the company is doing to make things right for their customers. You can see the Toyota Recall micro site hereWhat's interesting is the response from the Digg community. The Digg platform costs advertisers less, the more digg's the sponsored content gets and Toyota has over 700 diggs. Toyota's innovative use of digg and video content in crisis communications is impressive, and the online community (on digg.com at least) seems to appreciate the approach. Keep an eye out for other companies to follow Toyota's lead. What's new I guess.
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