The Agency Process Fixed. You're Welcome

quote "Now, agencies... instead of vowing to never pitch again (which is a promise we all know you’ll never keep), tell the client you’ll do the free work. But only if it’s for a non-profit. It can even be one of their choosing. This way, the only organizations receiving free work are those that can’t afford anything else."

- Love it.

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Trust and Advertising

From Steve Rubel - "The takeaway here is that anyone can become a trusted resource. Over time, I suspect that as marketers fully understand this shift in attitude so will the dollars."

Agreed good sir.

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