Jess Sloss aka @thattallguy

"UBS report published this week offers a handy guide to how long it takes a worker on the average net wage to earn the price of a Big Mac in 73 cities."

Now that's a great way to display income inequity!

Chas clearly describes why social tools like twitter are so valuable at extending his reach and amplifying his voice.

"Four of them [twitter users], one with 300 followers, two with 2000 followers and one (David Armano) with 19,000 followers, re-tweeted the story. Eight of Armano’s followers, with 1300 more followers, collectively, re-tweeted it again. So immediately the “reach” of my Twitter campaign jumped to around 27,000, almost 40 times the 700 I started with"

Click through and have a read. Totally interesting

http://chasnote.com/2009/08/03/twitter%E2%80%99s-more-effective-than-facebook-at-driving-traffic-to-content/

These stats can help you answer the most important question in selling social media services - So What?

If you're in the Social Media industry or need to convince that boss of yours that Social Media is a worthy investment, lead with one of these top reasons to invest in Social Media.

Brand Rep, Awareness, SEO and Traffic are the answers to those So What questions.

How does an Internet junkie, news organization, or political operative monitor rapidly evolving real-time events, from the crucial details to the bigger picture? More importantly, how can a data stream be turned into real-time action, reaching the people who need it, when they need it, and in a form they can easily digest?

In this real time, all the time world, sometimes the importance of certain things drift out of our consciousness as fast as they drift out of our news feeds.

#iranelection ( the use of twitter to rally, communicate and break news about the recent election issues is Iran) is one such instant. It will go down in history as one of the turning points in the way humans connect and communicate.

Brave individuals (thousands of them) used twitter to bring us live action, from the streets of Iran. Something that CNN, BBC or any other network could not do. It created a world wide uprising, something that I'm sure has struck the fear of the crowd into most governments around the world (be they legitimate or not) ... even the Whitehouse has blocked twitter on it's computers.

The point here isn't that Twitter is Awesome, though I think it is, but rather that control of the communications tide has changed hands. Out of the few, into the masses.

Regardless of the tools used, twitter, facebook, the internet in general, has altered the way "we" communicate, and I LOVE that.

That being said, it's new, it's imperfect (spam!) and it's still not reached the majority of connected people on the planet.

Though that seems like more of an opportunity than a fault.

Not much surprise here. I love how well this graph shows the huge variety of ways people share content online.

Are you making it easy for them to share? "Email your friend" is just not enough.

From Steve Rubel - "The takeaway here is that anyone can become a trusted resource. Over time, I suspect that as marketers fully understand this shift in attitude so will the dollars."

Agreed good sir.